Content Marketing

Meaningfully connect with clients again and again.

Expertly crafted content to build trust, tell your story, and connect with clients.

Think of us as your outsourced marketing department. This is a full-service content creation package: from managing the strategy to creating the content to tracking the results. This is where your plan meets action, without you lifting a finger.

Here’s how our content marketing works

Step 1: We create a detailed marketing plan

Step 2: We tailor a content marketing solution to help your business grow

Custom content that connects

The content marketing package includes:

  • 6-month content marketing calendar
  • Project management
  • Content creation
  • Content amplification (to your social channels)
  • Monthly report and analytics
  • Monthly review meeting

 

What exactly is content?

 

Here’s what we help create:

  • Blog posts and articles
  • White papers
  • Ebooks
  • Infographics
  • Email newsletters
  • Webinars
  • Presentations
  • Leaflets
  • Unique educational pieces

flexibility for you

How long is this package?

We’ve worked with clients for anywhere between six months and multiple years.

We strongly believe that six months is the minimum amount of time needed to begin seeing real results, but don’t worry, we don’t lock you into a contract. If during our time together you decide that you’re not happy you can cancel at any time. Our business only works if it’s working for you.

 

“Can you just set all of this content stuff up and I’ll do it myself?”

We sure can. We’d add that onto your marketing plan, deliver it all to you, and you’ll be off to the races.

 

“Part of our success is folks knowing and feeling what we put out there is coming from us.”

Your clients expect to be talking to you, not us. We get it. We take ghostwriting seriously. So seriously that we have a process for working with advisors and CPAs on mirroring their voice. 

To keep everything in your own voice, we start with a brand voice guideline and messaging map that breaks down exactly what you would and wouldn’t say. This starts with voice, tone, grammar, and mechanics. Based on the content marketing plan or copywriting service, we will include guidelines for blog posts, web copy, newsletters, etc.  

Matching your voice is usually a 1-hour interview and a review (or two) of the voice guideline and messaging map so we are all aligned.

Let's Start a Conversation

To better serve our existing clients, we are not taking new clients.

We are not playing hard-to-get or pretending to look busy. We don't play games with your heart. We are staffing up so, in the meantime, you can email us to say hi or just talk. We are at erica@theworthproject.co and jordan@theworthproject.co

The Worth Project Consulting

A boutique marketing, copywriting, and content marketing company. We work with independent RIAs and CPA/PFSs to create expertly crafted content to build trust and differentiate. Connecting you with clients.

2019 Gellerholz, LLC

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