Copywriting

Make your message clear, everywhere it’s written.

Trust Starts with the Written Word

A successful content marketing strategy needs great copy.

Think about the email newsletter you are excited to read. The website that makes you stop scrolling and read every word. The LinkedIn profile that makes you think, “I get you.”

Trust x Uniqueness = Gimme some of that

Copywriting tells a unique story so well that it compels an audience to take action. It isn’t salesy, pushy, or greedy. 

Great copy works because it signals trustworthiness. It does that by suggesting authenticity; the sense that you and your practice acts on its values, have their clients’ back, and has nothing to hide.

We find your ‘why’ and weave in the authentic story that makes you memorable. Our expertise is matching your voice so your clients get to know the ‘who’ behind your logo.  

The 2 ways we do copywriting services

Single writing Project

Many of our clients started as single writing project clients. A refreshed website, a new bio for a conference presentation, or social media ad campaign was all that was needed compared to outsourcing their marketing.

Monthly Copywriting Packages

Need a hand with your blog or weekly newsletter? Take some of your writing off your plate with our monthly copywriting package. For example, two blog posts, email newsletter, and 20 social posts. This is a popular add-on service to our marketing plan for those who don’t have the time to write compelling copy.

Types of copy

We reflect your ‘why’ and ‘who’ in a multitude of mediums, whatever your marketing strategy needs:

  • Email newsletters
  • Mailed newsletters
  • Website copy
  • Website SEO and metadata
  • Blog posts
  • Social media posts
  • Social media ad copy
  • Email campaigns and autoresponder series
  • Print materials – brochures, service sheet (aka sales sheet), pamphlets
  • Digital materials – ebooks, sponsored articles, ads
  • Webinar and video scripts
  • Professional biography (short and long)
  • LinkedIn profile
  • Facebook profile

our creative copy process

First, to keep everything in your own voice, we start with a brand voice guideline and messaging map that breaks down exactly what you would and wouldn’t say.  We carefully craft your copy based on your audience, medium, and response you need. Before we put a bow on it, we proof all copy twice with a professional editor so there’s never a typo or mistake. Consider us to be the professional, experienced ghostwriters for your practice.

All copywriting services include:

 

  • deep-dive creative meeting
  • research as needed
  • interviews (optional)
  • drafting copy
  • two rounds of revision (or more as needed)
  • final editing aligned with your brand voice guide

Let's Start a Conversation

If you're not ready to book a call but have questions about our services, feel free to email us at erica@theworthproject.co or jordan@theworthproject.co

Let's Start a Conversation

To better serve our existing clients, we are not taking new clients.

We are not playing hard-to-get or pretending to look busy. We don't play games with your heart. We are staffing up so, in the meantime, you can email us to say hi or just talk. We are at erica@theworthproject.co and jordan@theworthproject.co

The Worth Project Consulting

A boutique marketing, copywriting, and content marketing company. We work with independent RIAs and CPA/PFSs to create expertly crafted content to build trust and differentiate. Connecting you with clients.

2019 Gellerholz, LLC

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